Amazon One Link: How to set up Universal Amazon Links in 2024 (No JavaScript!)

By Monica Lent · Updated Jan 2, 2024

You might be wondering: what happens when someone who's not from the United States clicks on my Amazon Affiliate link and buys something?

Unless you've set up Amazon OneLink or another geo-redirection tool, you won't see see that commission, even though you clearly earned it.

If you have a fair amount of international traffic on your Amazon affiliate website, setting up OneLink to create Universal Amazon links is a no-brainer.

In this article, you'll learn:

What is Amazon One Link?

Amazon One Link allows Amazon Associates to use Amazon affiliate links on their website, and automatically send visitors from outside the United States to their local, Amazon store while still earning a commission.

For a long time, Amazon's One Link required you to install a JavaScript snippet called OneTag.

As of April 2020, you no longer need JavaScript code to use Amazon One Link to monetize your international traffic to your affiliate website.

This makes setting up Amazon OneLink easier than ever. Here's a simple 5-step process for setting up Amazon OneLink for your website.

How to enable Amazon One Link for your Affiliate Website

It is only possible to link international accounts to a US account. So if you haven't done it yet, make sure you have an Amazon US account.

You can sign up for one here: https://affiliate-program.amazon.com

Step 2. Open OneLink and choose which country to connect

Go to Tools > OneLink and then click on the first option to link your accounts.

You'll see a list of six possible stores you can connect. Amazon only supports OneLink for a few specific countries (for example, Australia has an Amazon Associates program but is currently NOT available through OneLink).

Choose the first country you want to connect. Ideally, choose the country where a decent percentage of your visitors are coming from:

Next, we're going to sign up to an international Amazon store.

Click the option that says Sign up here and it will send you directly to the signup flow for that particular country's Amazon program.

Here's a handy list of all the Amazon programs, but you can also just visit these by clicking the links inside the Amazon Associates Portal.

Amazon Associates US program: https://affiliate-program.amazon.com
Amazon Associates UK program: https://affiliate-program.amazon.co.uk
Amazon Associates Canada program: https://associates.amazon.ca
Amazon Associates Italy program: https://programma-affiliazione.amazon.it
Amazon Associates France program: https://partenaires.amazon.fr
Amazon Associates Spain program: https://afiliados.amazon.es
Amazon Associates Germany program: https://partnernet.amazon.de
Amazon Associates Japan program: https://affiliate.amazon.co.jp

As you go through each program, the form will be largely pre-populated with the data associated with your account.

Yes, the signup form is the country's language but you can use Google Chrome's translate feature and you'll have no issue submitting the form afterwards.

At the end, you'll have an Amazon Store ID! You will eventually copy/paste this into the OneLink settings inside the Amazon US Associates Portal.

If you already have an Amazon Associates account in another country, or you are logging back in after finishing the signup, you can always find your Store ID in the top right corner.

Step 4. Repeat for as many countries as you want

Do keep in mind, for each country you add, you will need to make a minimum of three sales in the first 90 days in order to keep the account open.

This is exactly the same as the normal Amazon program.

If you're signing up for EU programs, you can easily join the remaining ones after setting up a single EU program. You'll see a list under your finished signup form with a bunch of buttons for each country:

If you just click each one, it'll sign you up for them with zero effort.

Register for additional Amazon EU countries

Step 5. Copy your store IDs into OneLink

Finally, you just need to copy and paste those store IDs into the OneLink settings. Just click the name of the country, paste your Store ID into the box, and push "Link Store".

Once you do that, you'll see the other store verified and linked to your account.

One important factor here is that if you are tracking Amazon affiliate links with custom tracking IDs, One Link will not allow you to link a US-store based tracking ID to a foreign store.

For example, if you create a custom tracking ID called best-vitamix-blender-20 in the US Amazon store:

You have no way to link that to a Tracking ID called best-vitamix-blender-21 in the French Amazon store. This becomes important if you want to be able to attribute Amazon affiliate sales to a specific page on your website, like we do in Affilimate:

If you want this level of control over your links, this is exactly what a geo-redirection URL shortener like Geniuslink is designed to help with.

This will allow you to pick the exact product and tracking ID used in your Amazon links clicked by users outside the United States.

While it might not make sense for every single link on your website, you can start by finding the most profitable products on your site and start by localizing those by hand:

This report, combined with a little knowledge about your audience location from Google Analytics, can give you an 80/20 formula for the best tracking, conversion, and revenue.

Amazon One Link Not Working?

In my experience, it is extremely difficult to see that One Link is working. Even with a VPN in incognito mode, there's a good chance Amazon still won't redirect you.

But that doesn't mean Amazon One Link is not working.

My recommendation is that after you've done the setup, give it some time, and then check your earnings reports and international reports for evidence of activity (like clicks and conversions).

To see your international revenue, click Reports > Earnings Report.

There you will see earnings from different countries.

Even if you just added a new country here, it will not show up by default.

Check back in a few days and see whether it shows up, and whether you have any clicks or sales in that particular dashboard.

Does Amazon OneLink work on YouTube?

Now that Amazon OneLink no longer requires JavaScript, it should now work on YouTube :)

More tips for getting the most from your Amazon links

While you're tweaking the Amazon links on your site, don't miss these easy mistakes that could be costing you conversions.

Regularly check for broken Amazon affiliate links. Try our Amazon Link Checker to regularly check your affiliate links and prioritize which ones to fix or replace on your website. It also works with a bunch of different Amazon stores.
Try a geo-redirection tool. If you see revenue coming in from OneLink, think about localizing your most profitable products using a link shortener like Geniuslink. This can give you better control over the product selection in other Amazon stores, plus control over Tracking IDs.
Set up unique tracking IDs for your Amazon links. If you haven't done this yet, it's super important! Even though you cannot link unique Amazon affiliate tracking ids between different stores, it works well enough if your audience is predominantly in one country.
Supplement your earnings with alternative affiliate programs. Amazon is prone to introduce changes on relatively little notice, and we always advise people to make sure their site isn't too locked into a single affiliate network or merchant. Our list of Amazon affiliate alternatives are data-backed options you can experiment with instead.
Make sure your links are nofollow AND do not have "noreferrer". This is such a common mistake on Amazon affiliate WordPress websites, you wouldn't believe it. Don't get banned by the Amazon affiliate program, make your affiliate links nofollow and be sure to strip the "noreferrer" tag.

Ready to go further?

If you're not using Affilimate yet, click here to start a free trial and start improving your affiliate revenue in a data-driven way!

Thanks for reading, see you next time.